A Green Perspective on the MAI:

Beyond Globalization: The Struggle to Redefine Wealth

                            Brian Milani 1998

    Globalization is not simply increasing exploitation, inequality and injustice, but it is suppressing great and growing potentials for human development. Until the opposition to globalization puts equal emphasis on these positive potentials, it is doomed to failure. The alternative to globalism is not the old industrial Welfare State, but something completely new…more participatory, egalitarian, ecological, self-regulatory, and grounded in a radically different, more qualitative, notion of wealth.

The juggernaut of globalization is steam-rolling on, now in the form of a proposed international agreement on direct investment—the Multilateral Agreement on Investment (or MAI), sometimes referred to here in Canada as Son of NAFTA. The current initiative is being organized under the auspices of the OECD, containing the 29 richest nations, but its intended targets include the poorest nations of the Third World. It is not specifically a free trade agreement, but a kind of constitution to give foreign multinational corporations expanded rights within domestic economies. These rights drastically limit the power of national, regional and local governments to shape their own economies. These corporate rights are so transparent and incredible that the deal has been hatched in secrecy and subject to a hasty timetable for ratification.

Fortunately word of the agreement—along with draft copies—leaked out last Spring, and a spirited and rapidly growing opposition to it has emerged throughout the world. This opposition is doing an admirable job, in the face of mass media indifference, of educating social activists and the larger community to the agreement’s implications. The MAI not only accelerates capitalism’s long tradition of degrading the social fabric in traditional societies, but it also destroys social, political and economic gains resulting from many decades of social struggle in even the most developed nations. Environmental destruction is both a means and a result of this new level of industrial organization.

This essay is not, however, about specific provisions of the MAI, but about its role in suppressing real human development, and how the MAI opposition can be more successful by working to create space for these positive potentials. Despite the incisiveness of many of the critiques of the MAI, the resistance’s focus has been overwhelmingly oppositional and defensive. Its preoccupation has been on preserving what we have now, and for this reason, it has been unduly evasive of what the real alternative to the MAI, or NAFTA, or globalization is. The alternative is NOT the postwar Welfare state which ran into crisis beginning in the seventies. And yet many on the left would have us believe this is the case. The gains made in previous eras cannot be preserved as simple holding actions. They can only be built upon and extended, in a new context.


Globalization and Crisis

O
ur strategy should start from a recognition that globalization is not simply the conspiracy of an Evil Empire. It is also a response to crisis—structural crisis in the industrial system which has been growing more serious throughout this century. It manifested in the final collapse of the classical market system in the Great Depression. It was mitigated and redirected by the postwar corporate Waste Economy, based in arms production and suburban sprawl. And, as that temporary solution has come undone, the crisis is being channeled today into globalization and Casino economics.

This longterm systemic crisis has been precipitated by growing human development potentials which were spawned by industrialization but which are basically incompatible with industrial capitalist (or industrial state socialist) relationships. The greater these potentials become, the more alienated and decadent the system’s responses must be simply in order to maintain itself.

Long ago Marx highlighted the inevitable conflict between developing forces of production and capitalism’s old social relations. Later, with the Great Depression, some Marxists called attention to the way the very productiveness of industrial capitalism had begun to threaten its existence, through a structural crisis of overproduction. Because productivity increased faster than workers’ wages, the growing abundance of material goods created a serious problem of effective demand for the economy. Workers would never have enough income to purchase these goods without a major redistribution of income, and this might undermine class rule. The traditional Marxist perspective was that class rule was based in (relative) scarcity—the control of scarce resources by a minority— and that abundance undercuts class society. People aren’t so easily compelled to do exploitative or unethical work when their basic needs are already taken care of. The Great Depression was seen, therefore, not to be just another bottom to the business cycle, but a fundamental historical crisis in the system.

Too many critics have assumed that this crisis was solved by capitalism, through a presumed redistribution of income by Keynesianism and the New Deal. (Fordism was the name given to this new stage of capitalism, which was based in mass production, but had to be more concerned with consumption and organization outside direct production and the labour market.) But the Fordist Welfare State did not really redistribute relative shares of wealth so much as implement new forms of regulation which kept the economic pie continually growing. These new arrangements were all premised on growing levels of waste which would allow growth to take place without challenging industrial power relationships.

It was not the New Deal or Keynesianism which ended the Depression. It was World War II; and after the war, a return to depression in North America was prevented only by the waste created by Cold War militarism and the privatized Consumer economy. The popular image of postwar industrialism, particularly in environmental circles, is one of affluence and extravagance. But in fact, while the living standards for most North Americans did increase over a 30 year period, real abundance was a distant dream. The suburban infrastructure—of atomized plots with houses, cars, and consumer durables—maximized the consumption of virtually every material, creating lots of effective demand. But people were still chained to routine labour, debt and the economic grind. Waste served to artificially maintain scarcity. And over the long term, the deferred social and environmental costs of this wasteful economic development would begin to wipe out even those minimal social and economic gains.

Much of the left continues to believe that there is no real profitability crisis or fiscal crisis in western capitalism today. All of the current austerity measures, debt and downsizing, they believe, are simply the result of a conspiracy of corporations to impose their power. While it is true that corporations and their political representatives have made the most of their growing mobility and technological power, there is a crisis. And it is serious enough to preclude the kind of economic growth which would allow the comforts once enjoyed by sectors of the working class in the developed world.

While the postwar Fordist economy “externalized” its social and environmental costs, these costs were bound to come due. But they have been expressed in a variety of forms, including medical costs, and the costs of environmental cleanup, of infrastructure, of crime, of addiction, and ultimately the costs of structural unemployment. These costs, along with the saturation of consumer durable markets, were major factors in the inflation, stagnation and state fiscal crisis which hit capitalism in the seventies.

Today these problems are aggravated by industrialism’s perverted use of new technology and its attempt to avoid real economic problems by creating a new ethereal world of money- making from nothing, the Casino Economy. Capitalism has always been based on a monetary notion of wealth; but in the new financial economy any semblance of trickle-down of real social use-value has completely evaporated. New technologies have allowed waste production to take on new forms which no longer require propping up material consumption within the (rich nations’) working classes.

The solution to this crisis is not a return to the Fordist Welfare State. The only way the gains of the past can be maintained and extended is by the implementing of new forms of efficiency which are appropriate to our productive potentials. This is where both ecology and community development come in; they are key aspects of economic redesign to harness potentials for efficiency and real wealth creation. Industrial capitalism cannot, of course, accede to this kind of reform because it would not only destroy corporate rule but the essential characteristics of industrialism as a system.

Notwithstanding all the manipulating, globalization is not primarily a conspiracy, but a systemic response of industrialism to reinforce its key features which are threatened by real efficiency and other aspects of qualitative wealth. Here I will focus on one: the separation of production and consumption. Extending this separation is a strategic means of reinforcing archaic notions of quantitative wealth which are fast driving down the planet and community.

Quantitative wealth is based in production-for-production’s sake—which is an essential aspect of capitalism and the market system. Consumption has always been ignored. In fact, even before industrialization, the masses had always to “defer” consumption to make social investment possible. To prioritize consumption would be to put social need first. For capitalism, this would put use-value ahead of exchange-value, something the system cannot do. And yet, for the last 60 years, new productive forces based in culture and human development have created pressures to put consumption, or human self-production, in command—and to integrate production and consumption in elegant ways. Avoiding and suppressing this integration has created new crises.

New potentials for qualitative wealth production bring with them a new importance of spatial organization. Just as an ecological economy uses spatial integration to achieve elegant forms of super-efficiency, so also the industrial waste economy has used spatial fragmentation—like suburbanization and globalization—to reinforce archaic power relationships.

Globalization is the constant striving of industrial society to overcome both the potentials created by cultural production, and the problems created by the Fordist separation of production and consumption, by extending these very alienated relationships further afield.


Consumption and Planning

The Great Depression should have been the last gasp of the production-centred economy. Consumption, which in the early industrial economy had been left to take care of itself, could no longer be ignored. Consumption would have to be planned, or at least consciously considered. One reason for this was the crisis of overproduction or “effective demand”. Within capitalism, the rise of the advertising industry, Keynesian monetary policy and the Welfare State, were all responses to this need to plan consumption.
This was a tricky adaptation for capitalism, since by definition capitalism works through the dominance of exchange- value (or pure quantitative, monetary wealth) over use-value. The system is driven by the quest for monetary accumulation; and real benefit for people or communities is strictly a by-product, side- effect, or spin-off of the quest for money. Putting use-value or end- use in command completely overturns the means/ends relationship which defines capitalism.

Fortunately for capitalism, waste production provided a means whereby the dominance of production over consumption could be maintained, even while consuming astronomical levels of material resources. The chaotic auto/suburb infrastructure allowed a form of planned non-planning to create demand, keep the economy growing quantitatively, and create new sectors of cog-labour. Victories by organized labour and other progressive movements resulted in social safety nets and other Welfare State provisions. But the labour movement collaborated in the establishment of the waste economy, which meant that social need would still only be satisfied as a by-product or trickle-down from capital accumulation. And those gains would still be very unevenly distributed within the working class.

Production-for-production’s sake implies not just a division between production and consumption, but also a separation between politics, economics and culture. Early industrialization rampaged on like a runaway locomotive, with its markets largely insulated from political interference and public accountability. As unjust and brutal as this process was, there was a some logic to this absence of political control, since markets could work at this material level, and since the state did not yet have the managerial skills and information to substitute for markets.

The new importance of consumption required more state planning in the economy, and a generally greater integration of politics and economics. The Fordist waste economy was a means by which some degree of planning and integration could take place, but it was concentrated high up in the organizational hierarchy. Waste would allow production-for-production’s sake to continue, insulate capitalist markets from grassroots input, and for the average citizen, keep politics and economics well separated.

Quality and the Industrialization of Culture

Capitalism’s crisis of overproduction was, however, much more than a crisis of market mechanisms. The new human powers emerging were not simply a question of possible material abundance. Not only was the economy now producing for increasingly non-material needs, but the key sources of productivity were also less and less material. Economic development was fast moving into the realm of quality, which would change not only basic relationships between production & consumption, and politics & economics, but also the relationship between the production of people and the production of things.

The classical industrial system was powered by the sheer volume of resources, energy and cog-labour put into production. By the twenties, however, the role of human intelligence became ever more strategic to productivity, making possible in fact the release of cog-labour and resources from direct production. Industrialization was moving into new areas. A new importance of information, science, service, education, white-collar work, art, communications and entertainment all express the industrialization of culture which has so characterized this century.

Today, in the alienated world of globalistic clichés, we hear endlessly about “post-industrialism”, the “information revolution”, etc. Most of this relates to computer and communications hardware. But this is super-industrialism not post-industrialism. Behind the information revolution is an even more fundamental process at work: the new relationship of culture to economics. This new role for culture has extremely radical implications for economic development, and for the very definition of wealth. It means that material development, or quantitative development, and production- for-production’s sake, are no longer progressive or sustainable means of growth. Quantitative development, and the market’s invisible hand, produced for standardized primary needs, and was powered by standardized inputs of cog-labour and resources. Qualitative development, on the other hand, can displace drudge- labour and resources from direct production, and work to meet human needs with much more subtlety. But this requires dethroning abstract exchange value from its dominant role, and putting use-value and end-use in command.

The rise of culture signifies a new importance of the “human factor”—previously just a cog in the machine—to economic development. It also implies that the fastest way to develop materially is to focus on the non-material, i.e. by developing human creativity. This is just the other side of the new importance of consumption, which is, after all, just human self-production. Put another way, this century’s economic development has been characterized by growing potentials for both non-material production and non-material consumption.

Placing human development first is a radical reversal of ends and means which, as Lewis Mumford argued, has existed from the beginnings of civilization, or class society. In class society, the majority of people were largely human cogs in a social Megamachine. With industrialism, this social relationship also became a technical one—with an explosion of routine labour.

Capitalism, of course, has had to suppress these potentials, even while selectively and narrowly using them. Capitalism, which is by definition a system of quantitative development, has only been able to survive by defining consumption in extremely material ways—which has not only been environmentally destructive, but has cultivated the lowest, most external and materialistic levels of human personality. Possibilities for creative work have been limited to narrow sectors of the work force, and even most of that work has been directed toward empty and anti-social ends. Corporate rhetoric about “quality-based production” is a joke in an economic milieu dominated by short-term profit, speculation, and empty forms of money.

Suppressed potentials for qualitative development have, however, produced a popular reaction: new, more culturally- defined social movements, which have questioned not simply the distribution of industrial wealth, but its very nature—the “what” and the “why” of production. Cutting-edge elements of the feminist, environmental, human potential, peace, human rights, and First Peoples movements have increasingly pointed toward alternative ways of living and producing, in essence promoting a more qualitative notion of wealth, work and development.


Globalizing Waste

U
nderlying the propaganda about the inevitability of globalization, is the presumption that technological imperatives of efficiency are driving it. Unfortunately, many people on the left buy this, although they argue that the human cost of efficiency is simply too much. We should however be challenging the conventional wisdom about efficiency, as well as that about wealth.

The fact is that capitalism, in its super-industrial form, has become an extremely uneconomic, inefficient and irrational system. Monetary wealth has become completely disconnected from real or qualitative wealth, to the point where economic growth now tends to actually destroy real wealth. We are well beyond a point where we can talk, as much of the left still does, of sharing or redistributing wealth. It must be completely redefined.

One can hardly imagine a more ludicrously wasteful system than the corporate global economy. The average food molecule travels 1500 miles before reaching the consumer plate (Roberts & Brandum, 1995). The average North American consumes 20 tons of material each year (Wann, 1996). R.H. Ayres (1993) estimates that only 6 per cent of minerals and renewable materials extracted each year are embodied in durable goods; the other 94 per cent is waste! Some environmental economists have suggested that simply achieving sustainability (i.e. survivability), would require the reduction of resource throughput in the developed countries by a factor of 10 (Von Weizsacker, Lovins and Lovins, 1997).

Buckminster Fuller (1969) emphasized that the information revolution gives us the opportunity of “doing more with less”. But in fact, information has not been effectively used to displace materials and energy from production. More commonly it has been used to displace or de-skill labour. In the industrial economy, the relationship between labour and materials is perverse. In the developed world, labour is relatively expensive and resources cheap. Industrial “productivity” is considered almost exclusively in terms of its potential to displace labour, even as the economic costs of unemployment are skyrocketing and global population is exploding. “Resource-productivity” is almost a non-factor because the real costs of materials and energy are not reflected in their market prices. An ecological economy would, of course, be supremely labour-intensive, because it would be oriented to displacing capital and resources from production through the application of human intelligence.

Former World Bank economist Herman Daly (1996) has emphasized the logical direction for sensible economic development: there should be growing restrictions on the movement of goods, and decreasing restrictions on the flow of information. Long distance transportation and distribution is wasteful and costly; it is possible only because of subsidies to cheap energy and fossil fuels. Freer movement of information could save lots of wasteful duplication, along with much energy and material. And yet globalization is going in precisely the opposite direction: towards decreasing restrictions on goods (through free trade), and greater restrictions (through intellectual property rights, etc.) on information.

The current super-industrial global economy is so wasteful and irrational, simply eliminating subsidies to brown industry and fossil fuels would go far in undercutting globalization. Leveling the playing field for various forms of eco-production could cripple many large corporations and industries which have such a destructive political and social impact on the world.

Countering Globalization:
The Strategy of Design


Green economist Paul Hawken (1993) emphasizes that our fundamental social, economic and ecological problems are not crises of management, but of design. The primary strategies to counter the MAI thus far proposed by the left are typically management strategies, which do not deal with the roots of the crisis. The environment has been of concern only because of the MAI’s subversion of existing environmental protection.

These are not unimportant concerns, but if we shift our attention to the appropriate alternatives to corporate globalism and the Casino Economy, ecology is ever more important—both in establishing new forms of economic efficiency, and in providing an economic base for new levels of participatory democracy and community development.

Buckminster Fuller was certainly correct to emphasize that the essence of the information revolution is “doing more with less”. From this standpoint, we can appreciate the ludicrousness of considering corporate globalism “post-industrial” in any way. Resource-use is intensifying rather than diminishing.

John T. Lyle (1994) describes the character of a potential truly post-industrial economy as intrinsically ecological. He argues that whereas industrialism replaced the landscape (agricultural and natural systems) with machinery; a post-industrial economy would replace machinery with the landscape. In other words, our present knowledge of natural systems can enable us to design settlements, infrastructure and production systems which fit within, or benignly mimic, natural processes—like sailboats in the wind.

Much of this knowledge is far from new. We have much to relearn from indigenous cultures and traditional societies. But science and management are also spawning more organic methods and perspectives in response to increasing complexity. The patterns of organization for ecological efficiency are precisely the reverse of those of globalization. Ecological self-reliance and diversity are in sharp contrast to globalism’s emphasis on export monocultures and dependence on external markets.

Scale is extremely important in harnessing optimal levels of eco-efficiency and community development. It is not simply that “small is beautiful”, but that we must find the appropriate scale for everything we do. In most cases, this is smaller, and is certainly more integrated. As a general rule, economies which are based in natural systems will increasingly see their boundaries take on the boundaries of their primary eco-systems. That is, they tend to become “bioregional”.

Any intelligent regional development plan must look, sector by sector, at the most efficient way of organizing everything. Whether we look at energy, manufacturing, the food system or any other sector, it is difficult to deny that local and regional systems are the best. Making optimal use of local resources and conditions is important. As is eliminating transportation costs. But eco- development also puts great emphasis on designs which do more than one thing at a time. The most obvious example is mixed residential/commercial land use which eliminates the need for commuting. But ecological infill also features rooftop gardens which purify water, windbreaks which grow food, composters which heat buildings, walls which clean air, and playgrounds which provide industrial feedstocks, among other things. And this in communities which, for all their productivity, are unequaled for their beauty, and their communitarian and spiritual character.

Multiple-use requires, more than anything, proximity and diversity—precisely what the current global monoculture eliminates. There is no reason why all urban communities cannot be self- reliant, or nearly so, in food, energy and basic goods. Cities are concentrations of vast resources of organic and inorganic materials. Most of it is considered waste. If products and processes were properly designed, almost all of it could be used—at a fraction of the cost of extraction industry.

To the modern mind, such notions seem idyllic and simplistic, but in fact eco-development is far more information- intensive and skill-based than the corporate high-tech global economy. A big reason why the advanced eco-economy must be so locally-focused and people-intensive is because only local self- management can possibly harness the complex productivity of any particular area. Eco-development demands a high “eyes to acres” ratio, and those eyes must be skilled, attentive and caring (Van der Ryn and Cowan, 1996).

It should be clear from this that—in contrast to concerns for environmental protection, which can often be used to distract from questions of social justice and democracy—truly ecological economic forms require increased participation, and provide an economic base for greater levels of democracy. And because of the central role of human creativity in resource-efficiency, the fastest results can be attained by making human and community development the top priority.

Green Industry and Resource-Productivity

Pragmatists will no doubt still raise the question of manufacturing and heavy industry. Surely we are not talking about reverting to craft production. Actually, craft production can and should have a much larger role in economies based in qualitative wealth. But some advanced trends in mainstream manufacturing also point toward organic principles of organization, including bioregionalism.
To really maximize efficiency, manufacturing must be considered with resource-provision. An ecological system would eliminate as much extraction industry as possible, and turn resource life-cycles into nearly closed loops. Extraction industry is, along with the chemical industry, the greatest source of destruction and pollution, one of the great exploiters of the global commons and the Third World, and the most capital-intensive, least job-intensive sectors of the economy. Extraction industry can survive only because we do not insist on closing the loops of production and consumption, and forcing producers to pay the real costs of waste production.

This could be done by product stewardship legislation which forces producers to take responsibility for those resources over their whole life-cycle. Those products must be either compostable or reusable/recyclable (Braungart, 1994). Such radical changes in liability force manufacturers to design for dismantling and reuse, and this creates an economy based more on operational leasing than outright ownership.

Recycling is of course greatly preferred by large corporations over reuse mainly because it doesn’t entail radical new forms of liability, which would be enforced by product stewardship. Recycling is much more energy intensive, creates McJobs of low skill, and can reinforce giant loops of production and consumption.

Reutilization industry is something different. It encompasses a spectrum from remanufacturing and technological upgrading to repair and simple reuse. The closer to pure reuse of whole items, the more ecological, the less energy-intensive, the more skilled, and the closer this manufacturing comes to service work. Reuse also demands proximity and very tight production/consumption loops (Stahel, 1994). Lots of reuse-based manufacturing, along with product-stewardship liability, is what we want to transform the global economy into a community-based one.

Another important focus of eco-industry must be benign materials. We must make materials and products safer to produce, to use and eventually to compost. The petrochemical industry is the biggest polluter of all (every Superfund site in the US is petrochemical-related). Interestingly, the same biological revolution, which in the past of couple decades has given us nightmares of imperialistic science in genetic engineering and biotechnology, has also created new opportunities to inexpensively create benign materials, including biochemicals, from plant based materials. While these feedstocks may not be as mobile as oil, this is actually a virtue, since this emerging Carbohydrate Economy is conducive to developing diversified human-scale regional economies.

A final development of note in green industry is what’s called “industrial ecology”. It attempts to design production systems modeled on ecosystem principles. It has mainly been applied in the design of industrial parks, where firms are selected to use each other’s waste-heat and by-products, so that there is almost no waste. There is no reason why the same principles cannot be applied to whole regions and industries. In the “Third Italy”, what are called “flexible manufacturing networks” (FMNs) have emerged to allow small companies to cooperate in such a way as to accomplish what would otherwise require a large corporation. The Italian FMNs have distinguished themselves in being able to compete for global markets, but principles of industrial ecology could be applied to FMNs to provide eco-production for regional economies in closed loops.

By and large, advanced technologies no longer require giant mass markets, but can produce economically in short runs for regional markets. Because a new emphasis on resource-productivity and quality of work life would make the “economy of labour time” much less totalitarian, a combination of craft and industrial ecology would promise a much greater quality of life.

Clearly, there will always remain appropriately world-scale industries and markets. Green development does not eliminate external trade. What is does, however, is begin to base trade on questions of ecology, cooperation and justice rather than on criteria of power and money. Self-reliance does not mean absolute self- sufficiency. But we do need trade and communication which is based on the independence and relative autonomy of the participants.

Money, End-Use
and the New Wealth

W
ithin the environmental movement, a debate rages as to whether it is sufficient, in creating an ecological economy, to force markets to reflect the real costs of products and processes. There can be no doubt that forcing “prices to tell the ecological truth” (as von Weizsacker says) is one of the most important starting points for undermining globalization and creating ecological economies. It is a crucial means of beginning to reverse the labour/materials relationship in industrialism, and turning the economy’s focus onto resource-productivity.

But, as suggested earlier in this essay, money—the ultimate quantitative measure—is itself a fetter on qualitative non-material development so long as it remains the end-goal of economic activity. Real qualitative development cannot be a side-effect or a trickle-down.

This is because qualitative development begins with end-use or use-value. That is, it starts with social and ecological need. In the same way that soft-energy proponents have insisted that energy- system design must begin with the intended results (hot showers, cold beer) and not energy supply (power plants, fossil fuels), so also the whole economy must start with social need and work backwards. To create the most efficient economy possible, this means reversing the exchange-value/use-value relationship which is at the heart of capitalism. Money may have an important role, but it must increasingly be relegated to a means of exchange and not the end. I have written in more detail elsewhere about how this can be done: particularly through the use of community currencies (particularly pure credit-money systems) and appropriate (generally local/regional) scaling of economic activity.

It is also important to appreciate that money has never, and can never, express the whole of society’s wealth. In fact, capitalist markets and the power of money have always depended on the subordination of important human-centred work, particularly that done by women in and around the home. For years, many feminists have advocated reintegrating production and consumption, public and private life, in ways which would generalize the nurturing aspects of domestic work to the entire economy. More recently, environmentalists have also called for the reintegration of consumption and production, home and (paid) workplace, because they recognize the central importance of home-based production (food growing, energy retrofit, preventive health care, etc.) to overall eco-efficiency. Monetizing all this activity would be inadequate to support this work, even if it were possible. New means of remuneration which transcend the wage-relation are necessary. This could be in community currencies like LETS, in universal basic income programmes, and especially in workers’ direct creation of qualitative wealth.

In an economy oriented to end-use and social need, one cannot underestimate the importance of gradually lessening the importance of monetary wages to people’s standard of living. The Welfare State did this to a much smaller degree, in providing services, financed through taxes, which helped provide for a worker’s or community’s quality of life. (Unfortunately the Fordist state was also a means of shifting exploitation outside the labour market and workplace, via taxes and planned inflation). An ecological economy which institutionalizes qualitative wealth, however, could move toward more completely de-alienating labour, by allowing people to produce much more directly for their own community’s need and enjoyment. This could free people from the isolating and largely coercive power of wage remuneration—an opportunity which an export-oriented economy can not offer a worker.

The reversal of the labour/materials relationship (where labour is relatively more expensive than resources) depends upon implementing such new qualitative forms of direct remuneration. If remuneration is simply in wages, and community quality of life is not raised substantially, such a reversal just means lower incomes for people. Qualitative wealth depends on individual creativity and innovation; but it is an intrinsically social phenomenon which must be linked to community enrichment.

Putting money back in its proper place requires the development of indicators and measures of qualitative wealth. They can help in both forcing market prices to “tell the truth”, and in devising indices which might be completely autonomous of monetary calculation. Farmer/philosopher Wes Jackson has argued that accounting is one of the most crucial disciplines we must develop to create a new society.

Various forms of ecological accounting are biophysical measures which serve as raw material for devising eco-indicators of a place’s ecological health. Life cycle analysis is a means of ecological accounting, as is “ecological footprint” analysis which helps us understand how much of non- human Nature is required to support our communities, our consumption patterns, and our modes of production.

Indicators of a place’s social health can also be improvised from quantifiable information about the community. Both social and ecological indicators, which should be designed to be easily comprehended by everyone, are means by which people can participate in community planning. The planning process should ideally work to build incentives for real qualitative improvement into everyday economic activities. Social and ecological accounting, expressed through the value and needs of a community, should eventually displace money as the primary means of conveying economic value. Money should be simply a means of exchanging goods and services which are largely reflective of the social and environmental values expressed in the indicators.

Eco-Regulation and the MAI

While it is essential to defend our social safety net and existing environmental protections until they can be improved, it is nevertheless important for activists to recognize that old forms of bureaucratic regulation are inadequate, and they would be much less necessary in an ecological community-based economy. As Commoner (1990) has emphasized in his writings on environmental regulation, these regulations have tried simply to limit the damage caused by industrial growth with “end of pipe” solutions. Alternatively, they have intervened in the details of relatively destructive processes, rather than changing the rules of the game to deal with fundamental motivations and to target overall goals. The same applies to social and economic regulation: the roots of the problems have not been attacked.

The focus of progressive strategy should be to establish new rules-of-the-game—which completely reshape the dominant incentives of economic behavior. With all due respects to Jane Jacobs, the nature of the state should not be a ‘guardian’ against selfish commercial interests. It should be to establish rules of the game which reward people’s regenerative instincts, so that ethical action can be fully integrated into everyday commerce. The state should not be a policeman, but a coordinator.

The current political-economic context is one of major transition. The dominant struggles are more than ever about the establishment of new rules—a fact that is appreciated much more by corporate elites than by most of the opposition to globalization. The MAI is about establishing a “new constitution for a global economy”, as the Director General of the World Trade Organization (WTO) puts it. The MAI is not primarily a trade agreement, but a proper constitution which establishes the rights of foreign corporations within economies to monetary profit-taking, whatever destruction is involved. It preempts almost all the regulatory measures described above which can help establish regenerative development and qualitative wealth.

The MAI is all about new rules—rules which are the antithesis of those which must be established if we are to survive as a species. Richard Grossman (1993) of the Program on Corporations, Law and Democracy in Massachusetts, has been justifiably critical of the opposition to the MAI in not taking on larger questions of these rules. He has pioneered organizational and educational work on corporate charters, and urged that the MAI battle raise larger questions of corporate privileges under law.

But the popular movements must actually go much farther and raise questions of appropriate economic design, real efficiency and qualitative wealth. Our New Rules must define and support these goals. This tack, which might seem utopian to some, is actually much more powerful, since we need not wait for state action to begin creation of the alternatives we advocate. In every sector of the economy, this work has already begun: renewable energy, ecological agriculture, industrial ecology, co-housing, eco- infill, bioregional planning, first people’s self-determination, green municipalism, community currencies, and more. Our New Rules would support these efforts, but these efforts lend power to our work to establish these rules and to oppose globalization.

The main tendency within the opposition thus far has been to invoke our rights not to be stomped into the dirt by corporate rule. The recommendations made, for example, by Tony Clarke and Maude Barlow (1997) in their otherwise insightful book on the MAI, lack any power because they appeal to almost no one. The tepid reformist controls they recommend fly in the face of powerful globalizing tendencies, and, as largely bureaucratic measures, they also fail to point to any visionary horizons which can excite the grassroots. Serious oppositional work is necessary, but today no purely oppositional work will, in the long run, be successful if it is not enriched by a real vision of the future. A vision of the future, not the past. This vision should complement grassroots alternatives which need not wait for support from state economic policy.

Regeneration vs. the MAI

A green economic perspective (as opposed to a narrow environmental one) is not about sustainability, survivability or minimizing destruction—it is about positive regeneration, of our communities and our planet’s ecosystems. Sustainability—that neutral gray area where we are neither helping nor hurting Nature too much—is a delusion. We must either heal, or we will destroy. This applies as much to our communities as to our bioregions.

The starting point for opposition to the MAI and globalization is a recognition that the conflict is not between local and global, nation and corporation, or public and private. It is between fundamentally different notions of wealth. It is a disagreement over the relationship of ends and means. Real wealth today can never be achieved as a trickle-down from above.

With that in mind, we can understand that the main concerns that both we and large corporations have are all about rules, but that we are talking about very different games.

Here are some suggestions about anti-MAI strategy, which can accompany basic information about the MAI’s destructive character:

We should be discouraging most external trade and direct investment, and freeing up the flow of information.
     Clarke and Barlow claim that, because of the rapid growth of foreign direct investment, there is some need for regulations concerning it. This is certainly true, but they fail to mention that the regulations we need, in order to achieve real efficiency, should discourage such investment, and discourage external trade. We need to be encouraging greater regional self-reliance, and much tighter loops of production and consumption. By the same token, there is no shortage of investment money in our communities. What we need are appropriate institutions to put it to work. Our savings and earnings should be invested in progressive financial institutions, like credit unions, and they should be investing in regenerative enterprises which can help fulfill Community Development Plans devised by local people.

External trade incentives and disincentives should be based on eco-indicators and real social need.
     Full-cost accounting and life-cycle analysis can provide guidelines for trade policy. Taxes can provide a means for encouraging appropriate trade and discouraging inappropriate trade. Trade which facilitates regenerative development in the Third World, for example, should be especially prioritized.

Ending subsidies to brown industry, and particularly cheap energy, must be a prerequisite for any and all external trade.
     As Wayne Roberts has said, the global economy couldn’t last a day without state support for dirty energy and fossil fuels. He argues that attacking the un-ecological economic props of globalization may be more effective than simply opposing trade and legal agreements. Struggles connected to the Kyoto Climate Change accords, and to the MAI, are simply different aspects of the same battle. These struggles should be better coordinated through a focus on community-based alternatives.

Ecological Tax Reform is necessary to reverse the perverted labour/materials relationship which encourages unemployment and resource waste.
     ETR would not increase the total amount of taxes, but besides making the system more equitable, it would change the philosophy of taxation to build in appropriate incentives for the things we want to encourage. It would change the focus of taxation from “goods” to “bads”. That is, we would tax what we don’t want: pollution, resource intensity (especially extraction industry), suburban sprawl, financial speculation, inappropriate external trade, etc. Profits, work and income per se would not taxed, but net worth would, in what many people today would call a (quantitative) “wealth tax”.

Regenerative Financial Systems must be developed for every region and community.
     The creation of qualitative wealth and community development depends on reversing the financialization of economic life. The Casino Economy is an even more retrograde successor to the Keynesian Paper Economy. In the postwar Paper Economy, gradual inflation and money creation was used to re- redistribute income back to corporations to offset the new postwar bargaining power of unions. Money creation also helped provide demand for waste production.
     The implementation of floating exchange rates (in the 70s), coupled with new information technologies (in the 80s), helped create an even more empty financialization based in “megabyte money”. Speculating and “transacting” have replaced true investing; and the current system is no longer concerned with levels of working class consumption. The financial economy is now estimated to be 30-50 times larger than the material economy, and the financial system therefore is the main influence on state economic policy (Kurtzman, 1993).      
     Controls on foreign investment, as proposed by Clarke and Barlow, do not deal with any of these fundamental problems. They may have a role, however, as one tool in a larger strategy to create alternative financial systems. Education about the MAI’s impact on investment must be coupled with initiatives to build more substantial community-based financial systems which are geared exclusively to regenerative development. Community currencies, credit unions, Earth Banks, revolving loan funds, social collateral funds, pension funds, labour investment funds, etc. must work in concert to support regional development plans. It must be made clear to everyone that they have a responsibility to put their earnings, savings and investments into community development.      Increasing the scope of community currencies, particularly pure credit-money systems like LETS, is particularly important in undercutting the power of monetary accumulation (and the coercive power of money scarcity for the average person) and putting economic focus on use-value and real wealth creation.

Community, Bioregional and Green City Development Plans must be drawn up.
     Participatory planning is essential to creating regenerative wealth. Such plans are not engineering blueprints, but general visions which provide direction for the creation of appropriate incentives like ecological tax reform, product stewardship systems and the like. Such plans would also provide guidelines for the lending and investment policies of credit unions and other elements of the community financial network. (Conscious lending by community financial institutions would be one of the main forms of economic self-regulation in a green economy).
     Such plans would cover everything—from the creation of secondary materials industry to ecological infill to the food system to health care to community social services.
     The initiation of grassroots participatory planning would go far to solve current problems connected with the so-called devolution of federal powers to the provinces and municipalities. Devolution of power is not a bad thing; but the current process is more accurately described as a dissolution of powers, part of a trend toward deregulation and austerity. Progressive regional plans would make more effectual our insistence that any decentralization of federal regulation would be opposed until it resulted in a raising of standards in all areas concerned.

These suggestions are only a few examples of how we can be expanding the effectiveness of our oppositional work by highlighting alternative visions. Unfortunately the left is way behind other social movements in appreciating what these visions and potentials are. Developing an oppositional strategy based on positive vision is a way of connecting with other groups and movements which could help move on this vision while undercutting globalization.

A community/alternative-based strategy also helps avoid burn-out which is a common problem with oppositional activity. Even when we haven’t government support, building alternatives can provide a sense of accomplishment and make real gains.

There is certainly great urgency to defeating agreements like the MAI. But if we miss this opportunity to raise consciousness about the alternatives to globalization, any victory we achieve over this agreement will be temporary. Globalization is a juggernaut which can only be stopped by creating our own—a fully conscious movement to create real regenerative wealth.

There is a truly alternative way of doing everything: housing, health care, providing energy, and making things. We must open our eyes to the fact that, the old Fordist Welfare State was not utopia, and that even our achievements within it can now only be preserved by raising the ante. The current struggles over trade and investment are about rules of the game. We really must think more carefully about what game we want to play.


Brian Milani
Toronto
February  1998

                                                
                      References/Bibliography
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Note:  The issues dealt with in this essay will be the topic of a course this summer at the Transformative Learning Centre at OISE/UT in Toronto: Economic Crisis and Sustainable Community Development. For more information, click
    here,     or write         bmilani@web.ca   or          pboin@oise.utoronto.ca


 
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