FESheaderFlowers

 

ENVS  5150

PERSPECTIVES ON

GREEN BUSINESS

                                          Fall 2011

  yorkT70

 

Wednesdays, 5:30-8:30

HNES 141

 

Course Director:  Brian Milani <bmilani@web.ca>

Likely Office Hours: 4-5:15pm & 8:30-10pm Wednesdays

or by appointment

 

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Course Description, including

Objectives

Themes

Requirements

Prerequisites

Instructor

Student Presentations

Schedule and Readings

Book Bibliography 

 

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Schedule and Readings

[Note: Readings subject to change with notice.  Check each week.]

Week 1, September 7, Introduction: student introductions and statements of interest, with an overview of key issues and relationships in green business.

·        Brian Milani, “What is Green Economics?”, Synthesis / Regeneration, #37 (Spring 2005); and Race, Poverty and the Environment: A journal for social and environmental justice (2006)

 

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Week 2, September 14, Perspectives on Sustainability & Business

·        Eric Assadourian, “When Good Corporations Go Bad,” World Watch magazine, May/June 2005

·        Gary Gardner and Thomas Prugh, “Seeding the Sustainable Economy,” Chapter 1, The State of the World 2008, NY/Washington: Worldwatch Institute, 2008

·     World Business Council for Sustainable Development, The Business Case for Sustainable Development, WBCSD, 2002

·        Jonathan Rowe and David Bollier, "The Missing Sector: Enlarging our sense of 'the Economy'," On the Commons, October 24, 2010

·        Bill McDonough & Michael Braungart, “The Next Industrial Revolution,” Atlantic Monthly, Oct. 1998

·        Walter Stahel, “From Products to Services: Selling performance instead of goods  ITPS Report, #37

Jill Bamburg, Getting to Scale: Growing your business without selling out  book: Foreward, Preface, & Introduction (to p. 14).  [ Purchase hard-copy from York U. bookstore, or download PDF edition from publisher at http://www.bkconnection.com/ProdDetails.asp?ID=9781576754160  ]

 

Powerpoint Presentation

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Week 3, September 21, The Corporation: Problems & Strategies

·      Jonathan Rowe, “Is the Corporation Obsolete?”, Washington Monthly, 2001

·      Nelson Lichtenstein, “Wal-Mart: A Template for 21st Century Capitalism?”, abridged version of introduction to Wal-Mart: The Face of Twenty-First Century Capitalism (New Press, November 2005)

·        Eric Assadurian, “The Role of StakeholdersWorldwatch magazine, Sept./Oct. 2005

·        John H. Richardson, "Saving Capitalism from Itself: Inside the B Corp Revolution," Esquire, August 23, 2010

·        MonopolyMan.jpgChristine MacDonald, "The Big Green Buyout," E magazine, July/August 2011

·       Susan Burns, “Keeping our Eye on the Goal: How to measure corporate sustainability progress,” Natural Strategies.com

Jill Bamburg, Getting to Scale book, Chapter 1: “Mission Comes First”,  San Francisco: Berrett-Koehler Publishers, 2006

 

Powerpoint Slides

 

Optional:

·       William Young and Fiona Tilley, "Can Businesses Move Beyond Efficiency? The Shift toward Effectiveness and Equity in the Corporate Sustainability Debate," Business Strategy and the Environment, 15, 402–415 (2006)

·       Frank Dixon, “Total Corporate Responsibility: Making SRI and CSR sustainableGreenBiz, April 2004.

·        Bob Doppelt, Overcoming the Seven Sustainability Blunders, The Systems Thinker, vol. 14 no. 5, 2003

·        Robert Poiasek, Debunking the Notion of a Triple Bottom Line,  GreenBiz, August 31, 2009

·        Majorie Kelly, The Next Step for CSR: Economic Democracy, Business Ethics, 2002

 

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Week 4, September 28, Values-driven & Local Business

·        David Korten, "A New Economy Policy Agenda," BALLE Policy Panel,  May 23, 2009, livingeconomies.org,

·        Smallmart-CoverMichael Shuman “Amazing Shrinking Machines: The Movement Toward Diminishing Economies of Scale”, New Village Journal, issue 2, 2003

·        John Talberth, “A New Bottom Line for Progress,” Chapter 2, The State of the World 2008, NY/Washington: Worldwatch Institute, 2008

·        Stacy Mitchell, "Survey Finds 'Buy Local' Message Benefitting Independent Business," ILSR press release, January 26, 2011

Jill Bamburg, Getting to Scale book: Chapter 2: “Any Business Can Do It.” and Chapter 3: “Organic is the Way to Grow.”

 

video: Michael Shuman on local business & local enterprise finance, TED

 

Optional:

·        Stacy Mitchell, Rebuilding Community-rooted Enterprise, Institute for Local Self-Reliance

·        Carl Frankel, "The Lore of the Local: Q & A with Michael Shuman," Chronogram Magazine, Feb. 27, 2009

·        Josh Harkinson, "Profits of Place: A different vision of success emerges along Main St.," Orion magazine, Jan/Feb. 2004

·        Herman Daly, “Globalism and Its Discontents,” August 2000

·        Stacy Mitchell, “Keep Your Eyes on the Size: The impossibility of a green Wal-Mart,” Grist, March 28, 2007

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Week 5, October 5, Green Manufacturing & Energy

·       Keith Parkins, “Soft Energy Paths”, Gaia briefing paper.

·       Walter R. Stahel, “The Utilization-Focused Service Economy: Resource Efficiency and Product-Life Extension  The Greening of Industrial Ecosystems, Washington DC: National Academy Press, 1994

·       David Morris, “The Once and Future Carbohydrate Economy,” The American Prospect, March 19, 2006

·       John Farrell, Maximizing Jobs From Clean Energy: Ontario's 'Buy Local' Policy, ILSR report, executive summary, January 2011

·       Ben Block, North American Feed-in Tariff Policies Take Off, Worldwatch Institute website, 2011

·       Ed Cohen-Rosenthal, “What is Eco-industrial Development?”, chapter 1 of Eco-industrial Strategies: Unleashing Synergy between Economic Development and the Environment, Sheffield UK: Greenleaf Publishers, 2003

·       Helen Lewis and John Gertsakis, Introduction: Design + Environment: A global guide to designing greener goods, Greenleaf Publishers, 2001

Jill Bamburg, Getting to Scale book: Chapter 6: “Match Manufacturing to Mission”

 

Optional:

·         Robert Poulin & Heidi Garrett-Peltier, Building the Green Economy: Employment effects of green energy investments for Ontario, report for Green Energy Act Alliance, Blue-Green Canada & WWF, 2009

·         The Great Green Technological Transformation, World Economic and Social Survey 2011, UN Dept. of Economic and Social Affairs.

·         Work in a Warming World, York U. website

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Week 5 1/2, October 12, Block Week

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Week 6, October 19, Financing Green Enterprise and Development

·     Eugene Ellmen, "Socially Responsible Investing in Canada," Green Money Journal, August/Sept. 2008

·      David Korten, "The New Economy: And why this crisis may be our best chance", Yes! Summer 2009

·     Marshall Glickman and Marjorie Kelly, “Working Capital: Can socially responsible investing make a great green leap forward?”, E magazine, March/April 2004,  vol. XV, no. 2  

·     Bill Bauej0214925, “Investing in Sustainability,” Chapter 13, The State of the World 2008, NY/Washington: Worldwatch Institute, 2008

·      Michael Shuman, "Put Your Money Where Your Life Is: Americans want to invest locally. What's stopping them?," Yes! Summer 2009

·      Tom Greco, "The World's Ominous Reckoning," Jan. 2011

Jill Bamburg, Getting to Scale book: Chapter 4: “Finance Your Independence.”

Videos:

Les Leopold, author of The Looting of America, RT interview

Amy Cortese, author of Locavesting, TV panel discussion

The Age of Risk, part 2 of The Love of Money, BBC documentary

 

Powerpoint slides

 

Optional:

·        Strongly recommended: John Bellamy Foster and Hannah Holleman, "The Financial Power Elite," Monthly Review, vol. 62, issue 1, May 2010

·        Paul Hawken, Socially-responsible Investing: How the SRI industry has failed to respond to people who want to invest with conscience and what can be done to change it, Natural Capital Institute report, 2004

·        David Korten, "How to Liberate America from Wall Street Rule," Introduction to report from The New Economy Working Group

·        full report

·       Peter Boone and Simon Johnson, "The Canadian Banking Fallacy," The Baseline Scenario, March 25, 2010

·       Hazel Henderson, Reforming Global Finance: The New Financiers, Ethical Markets, February 2009

·        John Bellamy Foster, The Financialization of Capitalism, Monthly Review 58, 11 (April 2007); reprinted as chapter 4 of Foster and Magdoff's The Great Financial Crisis: Causes and consequences, NY: Monthly Review Press, 2009

·        Les Leopold, "How Wall Street Thieves, Led by Goldman Sachs, Took Down the Global Economy," Alternet, April 25, 2011

·        Wuppertal Institute, Micro-finance and Renewable Energy Investing in a Sustainable Future

·        Steven Lydenberg, “Universal Investors and Socially Responsible Investors: a tale of emerging affinities,” Corporate Governance, Volume 15 Number 3 May 2007

·        Joel Makower, “At New Resource Bank, Money Talks ... Green,” greenbiz.com

 

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Week 7, October 26, Regulation

·       Michael Marx and Marjorie Kelly, “Who Will Rule?”  Yes! magazine, Fall 2007

·       Neil Gunningham and Darren Sinclair, “Regulatory Pluralism: Designing Policy Mixes for Environmental Protection”, Law and Policy 21, 49-76, 1997j0215966

·       Brian Milani,  “Mindful Markets, Value Revolution and the Green Economy: EPR, Certification and the New Regulation”

·       Michael Braungart, "Product Life-Cycle Management to Replace Waste Management", in Socolow, Andrews, Berkhout & Thomas (eds.), Industrial Ecology and Global Change, N.Y./Cambridge: Cambridge University Press, 1994, p. 335-337

·       Brian Dunkiel, M. Jeff Hamond, and Jim Motavalli, “Sharing the Wealth: If We Shift the Tax Burden From Work to Waste, Everyone Benefits”, E magazine, March/April 1999

·       Alex Goldmark, "The Benefit Corporation: Can business be about more than profit?" , Good Business website, July 1, 2011

Jill Bamburg, Getting to Scale book: Chapter 5: “Build Your Values into Your Brand.”

 

Powerpoint slides

 

Videos:

The story of electronics

Michael Braungart in Spain: Cradle to Cradle

 

Optional:

·       Michael E. Conroy, Certification Systems as Tools for Natural Asset Building: Potential, Experience to Date, and Critical Challenges, Working paper No. 100, Political Economy Research Institute (PERI), University of Massachusetts-Amherst, July 2005  (skim)

·       “EPR: A Prescription for Clean Production, Pollution Prevention and Zero Waste”, Grassroots Recycling Network, August 2003

·       Brenda Platt, Local Inititatives Leverage EPR, ILSR Waste to Wealth report, Nov. 2000

·       Barry Commoner, “Pollution Prevention: The Source of an Ethical Foundation for Sustainable Development”, 1990

·       Google Books, excerpts: Norman Myers and Jennifer Kent, Perverse Subsidies: How Tax Dollars Can Undercut the Environment and the Economy,  Island Press, 2001

 

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Week 8, November 2, Social Justice & Community Enterprise

·      Preeti Mangala Shekar and Tram Nguyen, Who Gains from a Green Economy?, Colorlines, March/April 2008

·      Van Jones and Ben Wyskida, “Green-Collar Jobs for Urban America: Oakland looks for a greener path toward prosperityYes! magazine, Winter 2007 image018.gif

·      Winona LaDuke, "Local Energy, Local Power," Yes! magazine, Winter 2007

·        Bernard Marszalek, "Green-collar Jobs, Industrial Policy, and Society with a Future," New Labor Forum, Fall 2008

Jill Bamburg, Getting to Scale book: Chapters 8 & 9, pp. 113-141

 

Powerpoint Slides

 

Videos:

TREC green-collar careers

Robert Reich: The Truth about the Economy

Wilkinson: Inequality Bad for Everyone

Van Jones: Newsflash: America is Not Broke

Majora Carter

Toronto Good Jobs for All Coalition

Rosemarie Powell, Jane Finch Community & Family Centre: green jobs

Regent Park urban food gardening

 

Optional:

·        John Cartwright, Green Jobs are the Future, background paper, Toronto Good Jobs for All conference, Nov. 2008

·        David Hulchanski, Rich City, Poor City: A great city with great neighbourhoods requires...good jobs at living wage, background paper, Toronto Good Jobs for All conference, Nov. 2008

·        Emily Badger, "What Shade of Green Best Suits the Economy?", Miller-McCune Research, Jan. 22, 2009

·        Green-Collar Jobs in America's Cities: Building Pathways out of poverty and careers in the clean energy economy,  report for Apollo Alliance & Green for All, March 2008

·        James Trimarco and Jill Bamberg, "Worker Co-ops: Green and just jobs you can own,"  Yes! Summer 2009

·        Philip Mattera et al, High Road or Low Road? Job quality in the new green economy, report for Good Jobs First, February 2009 

·        Adele M. Stan, "Big Business's Hidden Hand in the Smear Job on Van Jones," AlterNet, Sept. 8, 2009

Links:

·        Good Jobs for All Coalition, Toronto

·        Jane-Finch Green X-Change Project

·        Jane-Finch Community and Family Centre green jobs e-learning site

·        Blue-Green Alliance

·        Blue Green Canada

·        Apollo Alliance

·        Green for All

·        Sustainable South Bronx

 

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Week 9, November 9, Commons & Creativity in the Network Economy

Readings:

·        Jay Walljasper, "What is the Commons?", chapter 1 of All That We Share: A field guide to the Commons, New York: The New Press, 2010

·        Yochai Benkler, A Moment of Opportunity and Challenge, Chapter 1 of The Wealth of Networks: How Social Production Transforms Markets and Freedom, Yale U. Press, 2005

·        James Boyle, "A Manifesto on WIPO and the Future of Intellectual Property,"  Duke Law and Technology Review, August 2004

·        Don Tapscott and Anthony D. Williams, Introduction and Chapter One “Wikinomics: The Art & Science of Peer-Production,” from Wikinomics: How Mass Collaboration Changes Everything (Portfolio/Penguin, 2006)

·        David Morris, "Why is Multi-Billion-Dollar Telecom Time Warner fretting over a small city in North Carolina?", Alternet, June 27, 2011

ATTENTION: also watch what you can of this film before class:  RiP: A Remix Manifesto

 

Powerpoint slides

 

Videos for Class:

·        Yochai Benkler: Open-source Economics, TED talk

·        Lawrence Lessig, "The Architecture of Access to Scientific Knowledge:  Just how badly we have messed this up," Presentation to CERN,  April 18, 2011

·        Lessig on Creative Commons copyright

·        How Local Motors Works

·        Obama on Local Motors

·        Basic Income summary

·        The Unconditional Basic Income

·        Don Tapscott, MacroWikinomics: interviewed by Allan Gregg

·        Tapscott on open finance

 

Recommended (but not required):

·        Verdantix, Cloud Computing: The IT Solution for the 21st Century, study for Carbon Disclosure Project, 2011

·        Laurence Lessig, “Some Like It Hot: Piracy & culture,” Wired magazine, Issue 12.03 (March 2004)

·        image024.gifbook: James Boyle, The Public Domain: Enclosing the Commons of the Mind, New Haven/London: Yale University Press, 2009

 

Optional:

·        Christine Smillie-Adjarkwa, Is the Internet A Useful Resource For Indigenous Women Living In Remote Communities In Canada, Australia and New Zealand To Access Health Resources?, Paper researched and written for the Summer Student Internship Program 2005,National Network for Aboriginal Mental Health Research

·        Toward Equality of Access: The Role of Public Libraries in Addressing the Digital Divide, report for Bill and Melinda Gates Foundation

·        Cory Doctorow, Internet ©rapshoot: How Internet Gatekeepers Stifle Progress, Internet Evolution

·        Stan Cox, "War, Murder, Rape...All for your cell phone," AlterNet, Sept. 14, 2006

·        Scott Thill, "Google: Good or Evil when it comes to the Environment?," AlterNet, July 3, 2008

·        The Natural Step & Silicon Valley Toxics Coalition, IT and Sustainability: Enabling the Future, 2002

 

 

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Week 10, November 16, Consumption, Markets & Marketing

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Michael Renner, “Moving Toward a Less Consumptive Economy”, Chapter 5, pp. 96-119, from the State of the World 2004,  NY/Washington: Worldwatch Institute, 2004

Lisa Mastny, “Purchasing for People and the PlanetChapter 6, pp. 122-142, from the State of the World 2004,  NY/Washington: Worldwatch Institute, 2004  (skim)

Chip Conley & Eric Freidenwald-Fishman,  "Why Marketing Matters,"  Introduction from Marketing That Matters, San Francisco: Berrett-Kohler Publishers, 2006

Jacquelyn Ottman, Consumers With a Conscience, chapter 2 of Green Marketing: Opportunity for Innovation, New York: NTC-McGraw-Hill, 1998

Jill Bamburg, Getting to Scale book: Chapter 7

 

Optional:

--Gary Gardner and Erik Assadourian, “Rethinking the Good Life”, Chapter 8, from the State of the World 2004,  NY/Washington: Worldwatch Institute, 2004  RevBilly.jpg

--Aseem Prakash, "Green Marketing, Public Policy and Managerial Strategies,"  Business Strategy and the Environment, 11, 285-297 (2002)

--Tim Jackson, Tim Jackson, "The Challenge of Sustainable Lifestyles," chapter 4 of The State of the World 2008, NY/Washington: Worldwatch Institute, 2008

--book description and excerpts: Sharing the Work, Sparing the Planet: Work time, consumption and ecology, by Anders Hayden, MES 1997

   --David Morris, “Is Eating Local the Best Choice?”, AlterNet, Sept. 11, 2007

   --Stacy Mitchell, “The Impossibility of a Green Wal-Mart,” GRIST, March 28, 2007

   --Stan Cox, “War, Murder, Rape…All for your cell phone,” AlterNet, September 14, 2006

   --Green Marketing News, Greenbiz.com

  

Forbidden:   (video)

Ψ  George Carlin on The American Dream

Ψ  Rev. Billy, The Church of Stop Shopping: What would Jesus Buy?

Ψ  Noreagaaa: Materialism & The Battle Within

 

·       Presentation:  Tom Du on decentralized energy systems

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Week 11, November 23, Presentations

     [not necessarily in this order]

·        Samandeep and Aravind

·        Angela

·        Paul C., Rebecca and Jocelyn

·        Jarren

·        Cherida

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Week 12, November 30, Presentations

     [not necessarily in this order]

·        Scott

·        Laura

·        Coralie and Anne

·        Stephen

·        Marcella

·        Paul-Patrick

 

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