Course Director: Brian Milani <bmilani@web.ca> Likely Office Hours: or by appointment
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Schedule and Week 1, September 9, Introduction:
student introductions and statements of interest, with an overview of key
issues and relationships in green business.
Week 2, September 16, Perspectives on
Sustainability & Business ·
Eric Assadourian, “When Good
Corporations Go Bad,” World Watch magazine, May/June 2005 ·
Gary Gardner and Thomas Prugh, “Seeding the
Sustainable Economy,” Chapter 1, The State of the World 2008,
NY/Washington: Worldwatch Institute, 2008 ·
World Business Council for Sustainable
Development, The
Business Case for Sustainable Development, WBCSD, 2002 ·
Brian Milani, “What is Green Economics?”,
Synthesis / Regeneration, #37 (Spring 2005); and Race, Poverty and the
Environment: A journal for social and environmental justice (2006) ·
Bill McDonough & Michael Braungart, “The Next
Industrial Revolution,” Atlantic Monthly, Oct. 1998 ·
Walter Stahel, “From Products to
Services: Selling performance instead of goods,” ITPS Report, #37
Week 3,
September 23, The Corporation: Problems & Strategies ·
Jonathan Rowe, “Is the
Corporation Obsolete?”, Washington Monthly, 2001 ·
Nelson Lichtenstein, “Wal-Mart: A Template for 21st Century
Capitalism?”, abridged version of introduction to Wal-Mart: The Face of
Twenty-First Century Capitalism (New
Press, November 2005) ·
Eric Assadurian, “The Role of
Stakeholders,” Worldwatch magazine, Sept./Oct. 2005 ·
Susan Burns, “Keeping our
Eye on the Goal: How to measure corporate sustainability progress,”
Natural Strategies.com ·
William Young and
Fiona Tilley, "Can Businesses Move Beyond Efficiency? The Shift
toward Effectiveness and Equity in the Corporate Sustainability Debate,"
Business Strategy and the Environment, 15, 402–415 (2006) Optional: ·
Frank Dixon, “Total Corporate Responsibility:
Making SRI and CSR sustainable,” GreenBiz, April 2004. ·
Bob Doppelt, Overcoming
the Seven Sustainability Blunders, The
Systems Thinker, vol. 14 no. 5, 2003 ·
Robert Poiasek, Debunking
the Notion of a Triple Bottom Line,
GreenBiz, August 31, 2009 ·
Majorie Kelly, The Next Step for
CSR: Economic Democracy, Business Ethics, 2002
Week 4,
September 30, Values-driven Business ·
Jill Bamburg, Preface,
Introduction, and Chapter 1: “Mission Comes First” in Getting to Scale: Growing your business
without selling out, San
Francisco: Berrett-Koehler Publishers, 2006 ·
David Korten, "New Economy Working
Group: Top Ten Framing Messages," David Korten.org, 2009 ·
·
John Talberth, “A New Bottom
Line for Progress,” Chapter 2, The
State of the World 2008, NY/Washington: Worldwatch
Institute, 2008 Optional: ·
Stacy
Mitchell, Rebuilding
Community-rooted Enterprise, Institute for Local Self-Reliance ·
Carl Frankel, "The
Lore of the Local: Q & A with Michael Shuman," Chronogram
Magazine, Feb. 27, 2009 ·
Josh Harkinson, "Profits of Place: A
different vision of success emerges along Main St.," Orion magazine,
Jan/Feb. 2004 ·
Herman Daly, “Globalism
and Its Discontents,” August 2000 ·
Stacy Mitchell, “Keep Your Eyes
on the Size: The impossibility of a green Wal-Mart,” Grist, March 28,
2007
Week 5, October 7, Eco-Design ·
Jill Bamburg, Getting to Scale
book: Chapter 2: “Any Business Can Do It.” ·
Keith Parkins, “Soft Energy Paths”,
Gaia briefing paper. ·
Walter R. Stahel, “The
Utilization-Focused Service Economy: Resource Efficiency and Product-Life
Extension,” The Greening of Industrial Ecosystems, ·
·
Ed Cohen-Rosenthal,
“What is
Eco-industrial Development?”, chapter 1 of Eco-industrial Strategies: Unleashing Synergy between Economic Development and the
Environment, ·
Helen Lewis and
John Gertsakis, Introduction:
Design + Environment: A global guide to designing greener goods,
Greenleaf Publishers, 2001 ·
John T. Lyle, “Urban Ecosystems”,
In Context magazine, Spring 1993 ·
Michael Smith, “The Case for
Natural Building,” in Kennedy et al, The
Art of Natural Building, New Society Publishers, 2002
Week 5 1/2, October 14, Block Week
Week 6, October 21, Social Justice & Participation ·
Jill Bamburg, Getting to Scale
book: Chapter 3: “Organic is the Way to Grow.” ·
Preeti Mangala Shekar and Tram Nguyen, Who Gains from a
Green Economy?, Colorlines, March/April 2008 ·
Van Jones and Ben Wyskida, “Green-Collar Jobs for
Urban America: Oakland looks for a
greener path toward prosperity,” Yes!
magazine, Winter 2007 · Winona LaDuke, "Local Energy, Local Power," Yes! magazine, Winter 2007 ·
Bernard Marszalek,
"Green-collar Jobs, Industrial
Policy, and Society with a Future," New Labor Forum, Fall 2008 Optional: ·
Emily Badger,
"What
Shade of Green Best Suits the Economy?", Miller-McCune Research,
Jan. 22, 2009 ·
Green-Collar
Jobs in America's Cities: Building Pathways out of poverty and careers in the
clean energy economy, report for
Apollo Alliance & Green for All, March 2008 ·
James Trimarco and
Jill Bamberg, "Worker
Co-ops: Green and just jobs you can own," Yes! Summer 2009 ·
Philip Mattera et
al, High
Road or Low Road? Job quality in the new green economy, report for Good
Jobs First, February 2009 ·
Adele M. Stan,
"Big
Business's Hidden Hand in the Smear Job on Van Jones," AlterNet,
Sept. 8, 2009 Links: ·
Good Jobs for All Coalition, Toronto
Week 7, October 28: Financing Green ·
Jill Bamburg, Getting to Scale
book: Chapter 4: “Finance Your Independence.” ·
David Korten,
"The
New Economy: And why this crisis may be our best chance", Yes! Summer 2009 ·
Marshall Glickman and Marjorie Kelly, “Working Capital: Can socially responsible investing
make a great green leap forward?”, E magazine, March/April 2004, vol. XV, no. 2 ·
Bill Baue ·
Michael Shuman,
"Put
Your Money Where Your Life Is: Americans want to invest locally. What's stopping them?," Yes! Summer 2009 Optional: ·
Hazel Henderson, Reforming Global Finance: The
New Financiers, Ethical Markets, February 2009 ·
John Bellamy
Foster, The Financialization of Capitalism,
Monthly Review 58, 11 (April 2007); reprinted as chapter 4 of Foster and
Magdoff's The
Great Financial Crisis: Causes and consequences, NY: Monthly
Review Press, 2009 ·
Wuppertal
Institute, Micro-finance
and Renewable Energy Investing in a Sustainable Future ·
Steven Lydenberg, “Universal
Investors and Socially Responsible Investors: a tale of emerging affinities,”
Corporate Governance, Volume
15 Number ·
Joel Makower, “At
New Resource Bank, Money Talks ... Green,” greenbiz.com
Week 8, November 4, Regulation ·
Jill Bamburg, Getting to Scale
book: Chapter 5: “Build Your Values into Your Brand.” ·
Michael Marx and Marjorie
Kelly, “Who Will
Rule?” Yes! magazine, Fall 2007 ·
Neil Gunningham and
Darren Sinclair, “Regulatory
Pluralism: Designing Policy Mixes for Environmental Protection”, Law and
Policy 21, 49-76, 1997 ·
Brian Milani, “Mindful Markets,
Value Revolution and the Green Economy: EPR, Certification and the New
Regulation” ·
Michael Braungart, "Product
Life-Cycle Management to Replace Waste Management", in
Socolow, Andrews, Berkhout & Thomas (eds.), Industrial Ecology and Global Change, N.Y./Cambridge: ·
Brian Dunkiel, M. Jeff Hamond, and Jim Motavalli, “Sharing the
Wealth: If We Shift the Tax Burden From Work to Waste, Everyone Benefits”,
E magazine, March/April 1999 Optional: ·
Michael E. Conroy, Certification Systems as Tools for Natural
Asset Building: Potential, Experience to Date, and Critical Challenges, Working paper No. 100, Political Economy Research
Institute (PERI), University of Massachusetts-Amherst, July 2005 (skim) ·
“EPR: A
Prescription for Clean Production, Pollution Prevention and Zero Waste”,
Grassroots Recycling Network, August 2003 ·
Brenda Platt, Local
Inititatives Leverage EPR, ILSR Waste to Wealth report, Nov. 2000 ·
Barry Commoner, “Pollution
Prevention: The Source of an Ethical Foundation for Sustainable Development”, 1990 ·
Norman Myers with
Jennifer Kent, Executive
Summary of Perverse
Subsidies: Tax Dollars Undercutting Our Economies and Environments Alike, IISD, 1998 ·
Executive
summary, Tax Waste, Not Work,
Redefining Progress, 1999. ·
Wayne Roberts, Making
Taxes Sexy: Green gurus say we should use city taxes to punish ugliness and
reward sustainability,
Week 8, November 11, Electronic Commons
& Wikinomics Readings: ·
Jill Bamburg, Getting to Scale
book: Chapter 6 & 7: “Match Manufacturing to Mission" and
"Morph Early and Often.” ·
Yochai Benkler, A
Moment of Opportunity and Challenge, Chapter 1 of The Wealth of Networks: How Social Production Transforms Markets and
Freedom, ·
Don Tapscott and
Anthony D. Williams, Introduction
and Chapter One “Wikinomics: The Art & Science of Peer-Production,”
from Wikinomics: How Mass Collaboration
Changes Everything (Portfolio/Penguin, 2006) ·
Laurence
Lessig, “Some
Like It Hot: Piracy & culture,” Wired magazine, Issue 12.03 (March
2004) ·
Bryan Zandberg,
"Canada
Sleeps through War to 'Save the Internet'," Jan. 17, 2007 Recommended (but optional): ·
Christine
Smillie-Adjarkwa, Is the Internet A
Useful Resource For Indigenous Women Living In Remote Communities In Canada,
Australia and New Zealand To Access Health Resources?, Paper researched and written for the Summer
Student Internship Program 2005,National Network for Aboriginal Mental Health
Research ·
Toward Equality of
Access: The Role of Public Libraries in Addressing the Digital Divide, report for Bill and Melinda Gates
Foundation ·
Cory Doctorow, Internet
©rapshoot: How Internet Gatekeepers Stifle Progress, Internet Evolution ·
Stan Cox, "War, Murder,
Rape...All for your cell phone," AlterNet, Sept. 14, 2006 ·
Scott Thill, "Google: Good or
Evil when it comes to the Environment?," AlterNet, July 3, 2008 ·
The Natural Step
& Silicon Valley Toxics Coalition, IT and
Sustainability: Enabling the Future, 2002
Week 9, November 18, Consumption, Markets
& Marketing ·
Jill Bamburg, Getting to Scale
book: Chapters 8 & 9, pp. 113-141 ·
·
Lisa Mastny, “Purchasing for People and the
Planet,” Chapter 6, pp.
122-142, from the State of the World 2004, NY/Washington: Worldwatch Institute,
2004 (skim) ·
Chip Conley &
Eric Freidenwald-Fishman, "Why Marketing
Matters," Introduction
from Marketing
That Matters, San Francisco: Berrett-Kohler Publishers, 2006 ·
Jacquelyn Ottman, Consumers With
a Conscience, chapter 2 of Green Marketing: Opportunity for Innovation,
New York: NTC-McGraw-Hill,
1998 Optional/Recommended: --Gary Gardner and Erik Assadourian, “Rethinking the Good Life”, Chapter 8, from the State of the World 2004, NY/Washington: Worldwatch Institute,
2004 --Aseem
Prakash, "Green
Marketing, Public Policy and Managerial Strategies," Business Strategy and the Environment, 11,
285-297 (2002) --Tim
Jackson, Tim Jackson, "The Challenge of Sustainable Lifestyles,"
chapter 4 of The State of the World 2008, NY/Washington: Worldwatch Institute, 2008 --book
description and excerpts: Sharing
the Work, Sparing the Planet: Work time, consumption and ecology, by
Anders Hayden, MES 1997 --David Morris, “Is Eating Local the Best Choice?”,
AlterNet, --Stacy Mitchell, “The
Impossibility of a Green Wal-Mart,” GRIST, --Stan Cox, “War, Murder, Rape…All for your
cell phone,” AlterNet, --Green Marketing News,
Greenbiz.com --Wind Energy Principles of
Green Marketing Forbidden: (video) Ø George
Carlin on The American Dream Ø Rev. Billy, The Ø Noreagaaa: Materialism & The
Battle Within
Week 10, November 25, Presentations
Week 11, December 2, Presentations |
