Course Director: Brian
Milani <bmilani@web.ca> Office
Hours:
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Schedule and Jill Bamburg’s Getting to
Scale: Growing Your Business Without Selling Out. Schedule: Attention: These are the tentative topics planned for this year (not necessarily
in this order) Week 1, September 8, Introduction: student introductions and statements of interest, with an overview of
key issues and relationships in green business.
Week 2, September 15, Perspectives
on Sustainability & Business ·
Eric Assadourian, “When Good
Corporations Go Bad,” World Watch magazine, May/June 2005 ·
Gary Gardner and Thomas Prugh,
“Seeding the Sustainable Economy,” Chapter 1, The State of the World 2008, NY/Washington: Worldwatch
Institute, 2008 ·
World Business Council for Sustainable
Development, The
Business Case for Sustainable Development, WBCSD, 2002 ·
Brian Milani, “What is Green Economics?”,
Synthesis / Regeneration, #37 (Spring 2005); and Race, Poverty and the
Environment: A journal for social and environmental justice (2006) ·
Bill McDonough & Michael Braungart, “The Next
Industrial Revolution,” Atlantic Monthly, Oct. 1998 ·
Walter Stahel, “From Products to
Services: Selling performance instead of goods,” ITPS Report, #37 Powerpoint
Presentation: Business &
Sustainability
Week 3, September 22, The Value
Revolution in Economic Development: Wealth, Indicators & Accounting ·
David Korten, “Living Wealth: Better
than Money,” Yes! magazine, Fall 2007 ·
John Talberth, “A
New Bottom Line for Progress,” Chapter 2, The State of the
World 2008,
NY/Washington: Worldwatch Institute, 2008 ·
Susan Burns, “Keeping our
Eye on the Goal: How to measure corporate sustainability progress,”
Natural Strategies.com ·
Mehenna Yakhou and ·
Frank Dixon, “Total
Corporate Responsibility: Making SRI and CSR sustainable,” GreenBiz, April 2004. ·
Linda Baker, “Real Wealth: The Genuine Progress
Indicator Could Provide and Environmental Measure of the Planet’s Health,” E magazine, Volume X, Number ·
Toronto’s
Vital Signs: skim/browse quickly. Jill Bamburg, Getting to Scale book: Foreward,
Preface, and Introduction; and Chapter 1: “ Powerpoint
Presentation: The Value Revolution in Economics Also See (optional): Global Reporting Initiative:
browse various sections. Sustainable Measures:
sustainable community indicators
Week 4, September 29, Local vs.
Global
Austin and
the Economic Multiplier Effect Michael
Shuman on local economic development ·
Nelson Lichtenstein, “Wal-Mart:
A Template for 21st Century Capitalism?”, abridged version of
introduction to Wal-Mart: The
Face of Twenty-First Century Capitalism (New Press, November
2005) ·
Jonathan Rowe, “Is the
Corporation Obsolete?”, Washington Monthly, 2001 ·
David Korten,
“Economies for
Life”, Yes! magazine, #23, Fall, 2002 ·
Michael Shuman, “Open Letter to Bellingham: The value of
local business”
·
Herman Daly, “Globalism and Its Discontents,” August 2000 ·
Stacy
Mitchell, Rebuilding
Community-rooted Enterprise, Institute for Local Self-Reliance Jill Bamburg,
Getting to
Scale book: Chapter 2: “Any Business Can Do It.” Optional: ·
Stacy Mitchell, “Keep Your
Eyes on the Size: The impossibility of a green Wal-Mart,” Grist, ·
·
Wendell Berry, Global Problems/Local
Solutions, Resurgence #206 (May/June 2001) ·
Big Box Economic Impact
Studies ·
Wayne Roberts, “The End of
Big Biz: In the new epoch of capitalism, big-box bullies will be no more,
says Small-Mart guru,” ·
Promoting Independent
Business Slideshow, Institute for Local Self-Reliance, New Rules Project ·
Charles Fishman, “The Wal-Mart You
Don’t Know,” Fast Company magazine,
no. 77, Dec. 2003 ·
Adria Vasil, “The
Greening of Wal-Mart: What should we make of the big box giant’s eco-bid when
it’s crushing local economies all over the globe?,” ·
John T. Lyle, “Urban Ecosystems”,
In Context magazine, Spring 1993 ·
Stacy Mitchell, 10
Reasons Why Vermont’s Homegrown Economy Matters,
and 50 Ways to Revive It, ILSR / Preservation Trust of Vermont, 2003 ·
Promoting Independent
Business Slideshow, Institute for Local Self-Reliance, New Rules Project
Week 5, October 6, Eco-Design in
Energy, Production & Built-environment
·
Keith Parkins,
“Soft Energy Paths”,
Gaia briefing paper. ·
Walter R. Stahel,
“The
Utilization-Focused Service Economy: Resource Efficiency and Product-Life
Extension,” The Greening of Industrial Ecosystems, ·
David Morris, “The Once and
Future Carbohydrate Economy,” The American Prospect, ·
Ed Cohen-Rosenthal, “What is Eco-industrial
Development?”, chapter 1 of Eco-industrial Strategies: Unleashing
Synergy between Economic Development and the Environment, ·
Helen Lewis and John Gertsakis, Introduction:
Design + Environment: A global guide to designing greener goods,
Greenleaf Publishers, 2001 ·
John T. Lyle, “Urban Ecosystems”,
In Context magazine, Spring 1993 ·
Michael Smith, “The Case for
Natural Building,” in Kennedy et al, The
Art of Natural Building, New Society Publishers, 2002 Recommended but Optional: ·
FITs: Feed-in Tariffs: the best available mechanisms for
accelerating the uptake of renewable energy in grid-connected areas; ·
·
Amory Lovins, TED lectures: Winning
the Oil Endgame ·
L. Hunter Lovins,
“Rethinking Production,” Chapter 3, The State of the
World 2008,
NY/Washington: Worldwatch Institute, 2008 ·
Peter Calthorpe,
“The Urban
Network: A New Framework for Growth,”
Calthorpe Associates, 2004 ·
Steve Lerner, “Pliny
Fisk III: The Search for Low-Impact Building Materials and Techniques,”
chapter 1 of Eco-Pioneers: Practical
Visionaries Solving Today's Environmental Problems, MIT Press, 1997 ·
Sustainable Business.com, “Companies
Taking Climate Change More Seriously,” Sept. 25, 2007 ·
David R. Baker, “Environmentally
minded ingenuity drives the latest business wave to plant its roots in the
Bay Area,” San Francisco
Chronicle, Jill Bamburg,
Getting to
Scale book: Chapter 3 “Organic is
the Way to Grow”
Week 6, October 27, Consumption,
Markets & Marketing ·
Michael Renner, “Moving Toward a Less Consumptive Economy”,
Chapter 5, pp. 96-119, from the State of the World 2004, NY/Washington: Worldwatch
Institute, 2004 ·
Dara O’Rourke, “Market
Movements: Nongovernmental Organization Strategies to Influence Global
Production and Consumption,”
Journal of Industrial Ecology, vol. 9, no. 1-2, ·
Lisa Mastny,
“Purchasing for People
and the Planet,” Chapter
6, pp. 122-142, from the State of the World 2004, NY/Washington: Worldwatch
Institute, 2004 (skim) ·
Michael
Shuman, “Local
First: New Approach to Bay Area Development,” San Francisco Chronicle, ·
The Local Multiplier
Effect, Yes! magazine, Winter 2007 ·
Chip Conley & Eric Freidenwald-Fishman,
“Why
Marketing Matters,” Introduction
from Marketing
That Matters, San Francisco: Berrett-Kohler
Publishers, 2006 ·
Jacquelyn Ottman, Consumers With a Conscience, chapter 2
of Green
Marketing: Opportunity for Innovation, New York: NTC-McGraw-Hill, 1998 Jill Bamburg,
Getting to Scale
book: Chapter 4 “Finance Your Optional/Recommended: --Gary Gardner and Erik
Assadourian, “Rethinking
the Good Life”, Chapter 8, from the State
of the World 2004,
NY/Washington: Worldwatch Institute, 2004 --Tim Jackson, “Is
There a ‘Double Standard’ in Sustainable Consumption?”, Journal of
Industrial Ecology, vol. 9, no. 1-2, Winter/Spring
2005
--Aseem
Prakash, “Green Marketing, Public Policy
and Managerial Strategies,” Business Strategy and the Environment, 11, 285–297 (2002) --book description and excerpts: Sharing the Work, Sparing
the Planet: Work time, consumption and ecology, by Anders Hayden, MES --David Morris, “Is Eating Local the Best Choice?”,
AlterNet, |
